Pagoda Gallery

Background

The current owners of Pagoda Gallery are the third generation of antique devotees running the Chung family Chinese antique business. They inherit their knowledge and fervor for Chinese antiques from their father, who migrated from Guangzhou, China in the fifties to start his business in Hong Kong. Old Mr. Chung’s antique pieces, complemented by his remarkable knowledge and talent in the trade, soon became the foundation of one of the most successful and reputable antique businesses in Hong Kong. Forming close relationships with antique dealers and clients, many of whom are professionals, collectors and celebrities, the Chung family distinguished itself by integrity, rich experience, inexhaustible knowledge and commitment in the Chinese antique business.

The Chinese name for Pagoda Gallery is “永基”, coined by the current owners’ grandfather back in China, to mean “eternal foundation”. The Gallery is now run by the Chung family’s third generation, who embodies the honour, professionalism, and integrity of the name.

Strengths

Product
Pagoda Gallery owns a large variety of genuine and unique pieces made of porcelain, pottery, bronze, jade, stone, lacquer and wood, and also a diverse collection of Chinese paintings. The Gallery boasts a range of superior or museum quality pieces and a constantly diversifying inventory to suit even the most particular tastes.

Knowledge
The owner’s discernible knowledge and professionalism in the field reflect in their ability to provide answers and solutions to satisfy customers. All staff has been trained to provide background and noteworthy information about the pieces in the Gallery.

Loyalty
Pagoda Gallery prizes a steady pool of high-end customers, including old Mr. Chung’s long term clients and their next generation, local and overseas dealers and professionals, in additional to a growing set of amateur antique collectors. The Gallery’s reputation of responsibility, integrity and honour helps them maintain the trust and business of long-time clients.

International Network
Among antique dealers in Hong Kong, Pagoda enjoys the unique advantage of having a large network of international customers. For over half a century, the Chung family has done business with dealers and collectors all over the world, and has numerous regular customers from Europe, South Asia and North America who travel regularly to Hong Kong specifically to purchase items from the Pagoda Gallery.

Style
The Pagoda Gallery is designed to be an elegant, spacious and well-decorated setting for antique appreciation. Currently, the shop is open to natural lighting with tall and large display windows, and the displays are divided into zones according to their nature. The lighting creates a harmonious ambience in which customers can comfortably and clearly view the antique items.

Marketing Strategy

People
Pagoda Gallery strongly believes that Chinese antiques are for anyone with an eye for beauty or an interest in Chinese history and culture. They should not be confined to the rich. Pagoda aims at nurturing amateurs to become high-end collectors who share the owners’ appreciation of the Chinese treasures.

Innovation
Pagoda is the trendsetter of style among its kind, leading the other dealers in the way antiques are displayed and featured.

Reliability
Pagoda avoids the traditional antiques dealers’ practice of concealing prices from browsing customers. The set price and a brief description providing the age of the item are clearly labeled for every piece in the shop, keeping customers informed and relaxed in their antique shopping experience. The owners believe in providing a non-intimidating atmosphere where the customers never feel forces to purchase an item.

The Gallery’s competitive pricing sustains a high turnover and maintains long-term relationship with customers all over the world.

To guarantee authenticity, customers are provided with a Certificate of authenticity with picture, detail descriptions and a store stamp upon purchase of an item.

Services
Free delivery to local customers and door-to-door courier service to overseas, guaranteed secure and professional packing.

After service in case customers have to re-pack the antiques.

Tailor-made stand or support for most of the pieces to out their uniqueness and beauty, and to protect fragile products.

Reputation

Pagoda’s unique and excellent display has attracted a lot of new customers ever since they have moved into The Somptueux, to follow a similar experience at the Pacific Place and the The Centrium. It was filmed for the feature “Best of Both World” on the States A&E TV station in October 2002. It was also featured on “消費廣場” of a local Cable TV station in June 2003. Pagoda has been interviewed by columnists of the local newspaper and magazines, namely the South China Morning Post, G.A.S. and “美好家居”.